Real Estate Statistics
Former Prime Minister of the UK, Benjamin Disraeli, once said, “There are lies, damned lies and statistics.” Here are some interesting statistics from realestate.com.au: 78% of real estate buyers use websites to look for property. 22% use apps.
This tells us that almost a quarter of buyers are using real estate apps. It also tells us that more than three quarters of buyers are not using real estate apps. Why is this? Firstly it’s because a real estate app is only as good as the maps it feeds into, and while most of the big maps – such as Apple, Google and Bing – are quite accurate in urban areas, when it comes to the bush, well… some of the data is so inaccurate as to be dangerous. Remember when Apple Maps was sending Victorian day trippers in to the middle of nowhere?
Secondly, many apps want permissions to access all kinds of data on your mobile device and send information back to… well… somewhere. Who gets all this data? The app retailer? The app brander? The app builder? You don’t actually get told, just that the app wants permission to access information and do things. Is it just a “Middle aged” thing that some of us get a bit leery about that sort of thing?
We feel that you’re much better off just using your browser to search for property, and most savvy real estate agents now have access to adaptive website technology like the Bleeding Edge system that we use. It makes our website change its shape and optimise itself based on your mobile device, and we don’t collect data from you. Ever. (Heavens above, we’ve got enough to be getting on with without mucking about prying into people’s lives!)
So, yes, be careful of all the apps. Read the conditions of use carefully and if in doubt, just use your browser. If all else fails, give us a call and ask us a question. We won’t bite, even if you ask nicely. Just not in to that sort of thing, sorry. (We’re not even going to go and see that kinky movie everyone’s talking about.) We’re pretty well down to earth in Nannup, you know.